Maven Insights launched the first annual People Analytics forum in 2017, the first of its kind in the GCC region. The PAForums’ aim is to establish a community of senior HR and People Analytics leaders who want to move beyond static measures in evaluating their business contributions.
Each year’s event is centered around the most pressing current HR issues. World renowned experts share their insights and discuss ways to harness the full potential of data to empower data-driven HR functions.
The Forum is ideal for those working in People Analytics, HR Analytics, Workforce Analytics, Talent Management, and Talent Retention. The annual event provides an invaluable networking opportunity where attendees can gather insights and share ideas.
about
our speakers
Sandra Loughlin
Chief Learning Scientist, Global Head of Talent Transformation & Enablement
- EPAM Systems
Dr. Sandra Loughlin is Chief Learning Scientist at EPAM Systems, a global leader in digital platform engineering. She leverages expertise in learning science, organizational psychology, and people analytics to help organizations optimize the human + AI workforce. A sought-after speaker and advisor to HR tech vendors and industry boards, she holds a PhD from the University of Maryland and a master’s from Harvard University.
Amit Mohindra
Founder
and CEO
- People Analytics Success
Dr. Mohindra is a labor economist with 25+ years of experience in people analytics. He has built and scaled teams at Apple, McKesson, and Wayfair, and held HR executive roles at IBM and Goldman Sachs. Dr. Mohindra is an advisor and limited partner at Semper Virens, a venture capital firm focused on workplace solutions, and serves several boards of people analytics tech companies.
Solange Charas
Board Director, Professor
of Practice, CEO
- EZRA, Columbia University, HCMoneyball
Dr. Charas is a human capital analytics expert with 25+ years of board consulting experience. As CEO of HCMoneyball, she uses analytics to optimize human capital and business outcomes. She also serves on the ISO TC-260 Committee, teaches at Columbia University, and is the author of Humanizing Human Capital. Dr. Solange holds a Ph.D. from Case Western and an MBA from Cornell.
Ross Sparkman
Former Head of Strategic Workforce Planning @Nike, Facebook (Meta) and GE Aviation
- Private Consultant
Ross is a well-known expert in Human Capital Strategy, Strategic Workforce Planning, and People Analytics. With 15 years of experience in these areas, he advises organizations and senior leaders on aligning HR and corporate strategies.
and panelists
Ahmed Alhomoud
Chief Human Capital Advisor
- Noviro Solutions
Mohammad Alfawazi
Chief People Officer
- Tabuk Pharmaceuticals
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Ghassan Nasser
P&C Executive
- Confidential Government
Waleed
Al Marshad
Cheif Business Excellence Officer
- specialized by stc
agenda
10:00| KSA GMT +3
wed.
nov.19
10:00-10:15
10:15 - 10:20
welcome drink + networking
opening note
date
keynote sessions
10:20 - 10:50
Sandra Loughlin, Ph.D. Chief Learning Scientist, Global Head of Talent Transformation & Enablement - EPAM Systems
From Degrees to Skills: Rethinking Talent in the AI Era
​As employers shift from degrees to skills, especially in AI and digital, the talent landscape is transforming.
This session explores real examples of skills-based hiring, learning, and the use of micro-credentials and validation tools.
10:55 - 11:25
Amit Mohindra, Ed.D. Founder and CEO - People Analytics Success
Human Advantage in the Age of Algorithms
Discover how to harness uniquely human skills "empathy, creativity, and critical thinking" in an AI-driven workplace.
Learn how adaptability and collaboration define future-ready teams that balance human insight with machine intelligence.
11:30 - 12:00
Solange Charas, Ph.D. Board Director, Professor of Practice, CEO - EZRA, Columbia University, HCMoneyball
The AI-Ready Leader: Analytics for Next-Gen Leadership
Learn how to equip leaders with human capital analytics, data literacy, and evidence-based skills to drive AI-enabled workplaces, guide digital transformation, and link people strategies to measurable business outcomes.
12:00 - 12:30
coffee break
12:45 - 13:15
Ross Sparkman, Former Head of Strategic Workforce Planning @Nike, Facebook (Meta) and GE Aviation - Private Consultant
The role of Strategic Workforce Planning in AI Transformation
Explore how Strategic Workforce Planning can prepare organizations for Gen AI readiness, from task analysis and skills-based planning to building a future-ready, AI-driven workforce
panel discussion
13:20 - 14:00
Optimizing the Workforce to Drive Organizational Performance in the Age of AI
Ahmed Alhomoud, Solutions Chief Human Capital Advisor - Noviro Solutions
Mohammad Alfawazi, Chief People Officer - Tabuk Pharmaceuticals
Ghassan Nasser, P&C Executive - Confidential Government
Eng. Waleed Al Marshad, Cheif Business Excellence Officer
- specialized by stc
14:05 - 14:40
PAAward Ceremony
Honoring and Commending Outstanding Achievements in the PA Field within the Saudi Business Landscape
14:45 - 14:50
closing note
15:00
lunch + networking
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about
Maven Insights is a renowned management consulting firm with decades of combined expertise in developing capabilities for growing and retaining a loyal customer base.
Our management team have extensive experience working with and delivering value to large organizations across various sectors.
During the 7th edition of its PAForums, Maven Insights proudly revealed the inauguration of the groundbreaking People Analytics Awards (PAAwards) for Saudi Companies, setting the benchmark for excellence and international recognition in the realm of People Analytics.
over the years
