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humanizing the workplace with the power of AI and
People Analytics

tues. nov. 14, 2023

Crowne Plaza Riyadh RDC
10:00 | KSA GMT +3

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about pa forums


Maven Insights launched the first annual People Analytics forum in 2017, the first of its kind in the GCC region. The PAForums aim is to establish a community of senior HR and People Analytics leaders who want to move beyond static measures in evaluating their business contributions. 


Each year’s event is centred around the most pressing current HR issues. World renowned experts share their insights and discuss ways to harness the full potential of data to empower data-driven HR functions.


The Forum is ideal for those working in People Analytics, HR Analytics, Workforce Analytics, Talent Management, and Talent Retention. The annual event provides an invaluable networking opportunity where attendees can gather insights and share ideas.


physical event | nov. 14

the 2023

GCC forum

The workplace is changing rapidly, and so are the needs and expectations of employees. How can organizations leverage the power of AI and People Analytics to create a more human-centric and engaging work environment?


At the 6th PAForum, you will have the opportunity to hear from our distinguished speakers who will showcase the benefits and challenges of using data-driven insights to enhance employee experience, performance, and well-being.


Don’t miss out on this year’s event at Crowne Plaza Riyadh RDC and witness how Artificial Intelligence and People Analytics are revolutionizing the workplace.

be there.
be inspired.

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our speakers / panelists




Former Head of Strategic Workforce Planning - Nike, Facebook (Meta) 





- Reframe.Work Inc.




Group Chief HR Officer (CHRO)

- Cenomi Group




Assistant Deputy Minister for HR - Ministry of Industry and Mineral Resources




Associate Professor

- Lancaster University




Group Chief HR Officer (CHRO)

- Alkhorayef Group




Human Capital VP

- The Royal Commission for AIUIa




Human Capital VP

- Saudi Mining Services Company


VP Human Capital and Corporate Services

- Intigral - STC


Al Marshad

our speakers
our sponsors

our sponsors



tues. nov. 14



10:00 - 10:15

welcome drink + networking

10:15 - 10:20

opening note

executive roundtable and networking lunch | post-event exclusive access

keynote sessions

10:20 - 11:00

Ross Sparkman, Former Head of Strategic Workforce Planning - Nike, Facebook (Meta) and GE Aviation - Private Consultant

Future-Focused Workforce Planning: Navigating an Al-Driven Workforce

Over the past year, Al has displayed its real-world capabilities in different industries and applications worldwide. With ongoing advancements, the impact of Al on work processes and workforce structures will be significant. This session aims to guide organizations in strategizing for their future workforces amidst the transformative changes and opportunities arising from AI.

11:00 - 11:40

Dr. Anthony Hesketh, Associate Professor - Lancaster University

Laughing Lost in the Data Mountains: Navigating HR analytics in a new artificial intelligence age.

Get ready to explore the fascinating world of AI in HR. We'll examine the alignment of AI rhetoric with reality, explore AI's potential in making intangible aspects of business tangible, and address ethical dilemmas in managing and thinking quantamentally. Discover the intriguing interplay between AI and HR, and how it can transform our perspective and utilization of human capital. 

11:40 - 12:00

coffee break

12:00 - 12:40

Stela Lupushor, Founder - Reframe.Work Inc.

Humanizing HR: How AI Can Enhance the Employee Experience

AI is transforming HR by automating tasks, streamlining operations, and improving decision-making. This session explores how AI can create a human-centric HR approach, fostering trust, empathy, and collaboration. We will discuss the transformative power of generative AI in creating a personalized and optimized workforce experience that enhances organizational performance and employment brand. 

panel discussion

12:40 - 13:25

Nabil Batawi, CHRO - Alkhorayef Group  Ahmed Alhomoud, CHRO - Cenomi Group Mohammed

Alkhamis, Human Capital VP - The Royal Commission for AIUIa Adel Alghamdi, Assistant Deputy Minister for HR -

Ministry of Industry and Mineral Resources Abdulaziz Alshehri, Human Capital VP - Mining Sector

During this panel discussion, prominent Saudi Executives will showcase
Real-Life success stories and practical examples of how AI and People Analytics
have been implemented effectively

13:25 - 13:30

closing note

13:30 - 15:00

Experience an engaging and informative executive roundtable discussion featuring our esteemed speakers and experts, focusing on pertinent topics of significance to leaders in Saudi Organizations. Following the discussion, a networking lunch will be provided. 



We are a management consulting firm headquartered in Dubai, United Arab Emirates. Our management team has decades of combined expertise in developing capabilities for growing and retaining a loyal customer base. Since our inception almost ten years ago, we have established a network of reputable clients and partners in the EMEA region. ​ We regularly partner with our clients in addressing complex challenges that require robust and data-driven decision-making capabilities as well as creating a culture around value-based execution. We see "People Analytics" as an umbrella service category that helps us serve our clients effectively. ​ We have extensive experience working with and delivering value to large organizations operating in telecom, technology, government, banking, insurance, real estate development, retail, services, chemicals, e-commerce, and transportation sectors.

about maven insights

over the years

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