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PAForums 2022
6th Edition

coming up soon

stay tuned



Maven Insights launched the first annual People Analytics forum in 2017, the first of its kind in the GCC region. The PA forums aim is to establish a community of senior HR and People Analytics leaders who want to move beyond static measures in evaluating their business contributions. 


Each year’s event is centred around the most pressing current HR issues. World renowned experts share their insights and discuss ways to harness the full potential of data to empower data-driven HR functions.


The Forum is ideal for those working in People Analytics, HR Analytics, Workforce Analytics, Talent Management, and Talent Retention. The annual event provides an invaluable networking opportunity where attendees can gather insights and share ideas.

about pa forums

hybrid event | dec. 14

the 2022

GCC forum

be there.
be in the know.

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Millions of employees have quit their jobs during the pandemic.

To address the problem, first, we need to understand why people are leaving in the first place.


During the 5th PAForum, our renowned speakers will answer two relevant questions: Why are people leaving? And how can you keep your top talent in the fold by using people analytics?


Witness how People Analytics is disrupting the way HR operates and don't miss this year's free virtual event!

our keynote speakers


Dr. Paul Van

Der Laken

Head of Talent and Workforce Insights

Dr. Paul van der Laken is a renowned expert in the People Analytics domain. He has led HR data projects and teams at, among others, Shell, Unilever, Ahold, and RWE. His work has been published in the British Journal of Management, Human Resource Management Review, and Leadership quarterly, as well as in many practitioner-oriented outlets. Currently, Paul operates a machine learning consultancy in the Netherlands. Additionally, he is affiliated with several academic and professional institutes, providing professional education in People Analytics at Erasmus University, Tilburg University, the Academy to Innovate HR, and the Jheronimus Academy of Data Science.




Head of Talent and Workforce Insights

Kevin Erikson is Head of Talent and Workforce Insights

at Novartis, a Swiss-American multinational

pharmaceutical corporation. He is based in Basel, Switzerland. His team contributes to Novartis' mission

of reimagining medicine by using data and science

to deliver insights about people, organizations, and

how work gets done. Before this role, he led People Analytics for Nestlé's Asia-Pac and Africa Region.

Kevin began his career at Deloitte Consulting; he

then earned a Master of Industrial and Labor Relations from Cornell University.  

our speakers


wed. dec. 14

18:00 - 18:15

opening note



keynote session

panel discussion

19:30 - 20:15

David Simmonds, Chairman - HCM Metrics       Allison Baum Gates, General Partner - SemperVirens

Dr. Anthony Hesketh, Associate Professor - Lancaster University       Ken Klein, Co-founder - Praisidio      

How the Great Resignation Affects HR Reporting Standards

David, the first individual to receive a professional certification for ISO 30414 Human Capital Management reporting, will walk the audience through how to use metrics to tackle resignation, enhance recruitment, and ensure succession planning; showcasing the importance of standardized reporting.


18:45 - 19:00

q&a session

19:00 - 19:15

coffee break

19:15 - 19:30

welcoming panelists

18:15 - 18:45

Ross Sparkman, Head of Strategic Workforce Planning - Nike

Using People Analytics to Understand Staff Attrition

A record number of employees are quitting around the world. In this interactive session, Ross Sparkman will explain the causes of the attrition, giving tips and tricks about turning People Analytics into retention strategies.

20:15 - 20:30

closing note



We are a management consulting firm headquartered in Dubai, United Arab Emirates. Our management team has decades of combined expertise in developing capabilities for growing and retaining a loyal customer base. Since our inception almost ten years ago, we have established a network of reputable clients and partners in the EMEA region. ​ We regularly partner with our clients in addressing complex challenges that require robust and data-driven decision-making capabilities as well as creating a culture around value-based execution. We see "People Analytics" as an umbrella service category that helps us serve our clients effectively. ​ We have extensive experience working with and delivering value to large organizations operating in telecom, technology, government, banking, insurance, real estate development, retail, services, chemicals, e-commerce, and transportation sectors.

about maven insights

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