the great resignation:

have the edge and win
the war for talent. 

free virtual event

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forum brochure



The People Analytics Forums started four years ago as the first of its kind in the GCC region. It aims to establish a community of senior HR and People Analytics leaders who want to move beyond static measures in evaluating their business contributions. Each year’s event is built around the most pressing HR issues of the time. World renowned experts share the latest ideas and discuss ways to harness the full potential of data to empower data-driven HR function. The Forum is ideal for those working with People Analytics, HR Analytics, Workforce Analytics, Talent Management, and Talent Retention. The annual event provides a platform for an intellectual debate among great minds and practitioners of People Analytics.


free virtual event | dec. 8

the 2021

GCC forum

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Millions of employees have quit their jobs during the pandemic.

To address the problem, first, we need to understand why people are leaving in the first place.


During the 5th PAForum, our renowned speakers will answer two relevant questions: Why are people leaving? And how can you keep your top talent in the fold by using people analytics?


Witness how People Analytics is disrupting the way HR operates and don't miss this year's free virtual event!

our speakers


Allison Baum


General Partner

Allison is an investor, author, and insightful speaker, specializing in the future of work. She invests in technology - transforming work, health and financial wellness. She is a contributing writer for Forbes and a guest lecturer at Columbia Business School and UC Berkeley-Haas.




Head of Strategic Workforce Planning 

Ross is the Head of Strategic Workforce Planning at Nike. He specializes in Human Capital Strategy, Strategic Workforce Planning and People Analytics.  Before joining Nike, Ross led Strategic Workforce Planning at LinkedIn, Facebook, GE Aviation, among others.





David is an expert in human capital and data analysis. Before founding HR Analytics, he was a principal / senior lecturer for West London, Westminster, and Chichester Universities. He is a CIPD Chartered Fellow, owning an ISO 30414 Human Capital Management reporting certification.


Dr. Anthony


Dr. Hesketh is an Associate Professor in the Management School at Lancaster University. Specialising in human capital analytics, advising ‘Big Four’ firm EY, and a thought leader for the executive think tank Critical Eye, Ant’s primary quest is to see human capital recognised on the balance sheet.

Associate Professor


Dr. Vahed



Dr. Vahed holds a Ph.D. in Computer Science, specializing in Natural Language Processing and Machine Learning. He has published over 20 papers in top AI journals. In addition, he developed machine learning algorithms that answer queries in over ten languages for Google.





Ken’s 25 years in Silicon Valley span roles as a CEO of private and public companies and as a member of 20 technology company boards. He has a prove  track record leading, scaling, and driving change in enterprise technology companies from pre-revenue to $1B.


Dr. Andrea


Principal, Research and Customer Value

Dr. Andrea is a renowned researcher of human capital practices, specializing in organizational change, talent and leadership development, performance management, DEIB, and corporate growth mindset. Before Visier, she led research at the NeuroLeadership Institute and Bersin-Deloitte.



wed. dec. 8

14:00 - 14:15

opening note



14:15 - 14:50

Ross Sparkman, Head of Strategic Workforce Planning - Nike

Using People Analytics to Understand Staff Attrition

A record number of employees are quitting around the world. In this interactive session, Ross Sparkman will explain the causes of the attrition, giving tips and tricks about turning People Analytics into retention strategies.

14:50 - 15:25

Dr. Andrea Derler, Principal, Research and Customer Value - Visier

How to Stop the Exit - A Data-Driven Approach to Retaining Your Top Talent

In this session, Dr. Andrea will highlight key trends from an in-depth analysis of over 9 million employee records from over 4,000 companies; reflecting on the financial impact on enterprise businesses and sharing best practices for mitigating current and future resignation waves.



15:25 - 16:00

David Simmonds, Chairman - HCM Metrics

How the Great Resignation Affects HR Reporting Standards

David, the first individual to receive a professional certification for ISO 30414 Human Capital Management reporting, will walk the audience through how to use metrics to tackle resignation, enhance recruitment, and ensure succession planning; showcasing the importance of standardized reporting.

16:00 - 16:35

Dr. Anthony Hesketh, Associate Professor - Lancaster University

Employee Value: An Analytical Proposition

In this session, Dr. Anthony Hesketh, one of the globe’s foremost thinkers in the people analytics space, explores the capacity of firms to identify, protect and enhance their employee value propositions as the interests of investors, regulators, and employees collide.

17:10 - 17:45

Ken Klein, Dr. Vahed Qazvinian, Co-founders - Praisidio

Solving Employee Attrition with Data and AI

The great resignation and remote working are forcing enterprises to re-imagine approaches for employee engagement and retention. Ken and Dr. Vahed will explain how data and machine learning algorithms provide critical, actionable insights and help HR managers to make better decisions.

17:45 - 18:00

closing note

16:35 - 17:10

Allison Baum Gates, General Partner - SemperVirens

Investing in Technology for the Future of Work

Allison has been thinking about the Future of Work for decades. In this insight-filled session, she will demonstrate how technology redefines the future of work and how your organization can evolve post-pandemic and prioritize its investments in HR Tech.



We are a management consulting firm headquartered in Dubai, United Arab Emirates. Our management team has decades of combined expertise in developing capabilities for growing and retaining a loyal customer base. Since our inception almost ten years ago, we have established a network of reputable clients and partners in the EMEA region. ​ We regularly partner with our clients in addressing complex challenges that require robust and data-driven decision-making capabilities as well as creating a culture around value-based execution. We see "People Analytics" as an umbrella service category that helps us serve our clients effectively. ​ We have extensive experience working with and delivering value to large organizations operating in telecom, technology, government, banking, insurance, real estate development, retail, services, chemicals, e-commerce, and transportation sectors.


our partners

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over the years