about
Maven Insights launched the first annual People Analytics forum in 2017, the first of its kind in the GCC region. The PAForums’ aim is to establish a community of senior HR and People Analytics leaders who want to move beyond static measures in evaluating their business contributions.
Each year’s event is centered around the most pressing current HR issues. World renowned experts share their insights and discuss ways to harness the full potential of data to empower data-driven HR functions.
The Forum is ideal for those working in People Analytics, HR Analytics, Workforce Analytics, Talent Management, and Talent Retention. The annual event provides an invaluable networking opportunity where attendees can gather insights and share ideas.
physical event | wed. nov. 27
the 2025
GCC forum
As the workforce evolves rapidly, organizations face the challenge of building resilient and forward-thinking teams.
How can People Analytics play a pivotal role in shaping this transformation, helping businesses not only adapt but also lead the way toward a more agile and sustainable future?
At the 8th PAForum, join industry leaders and experts as they explore the power of data-driven insights to transform workforce strategies. Learn how to harness People Analytics to drive innovation, foster resilience, and ensure long-term success in an ever-evolving world.
Don’t miss this opportunity to stay at the forefront of workforce transformation. Join us at the Crowne Plaza RDC to discover how People Analytics can help you build a more resilient and future-ready workforce.
transform work.
build resilience.
physical event | wed. nov. 27
the 2024
GCC forum
As the workforce evolves rapidly, organizations face the challenge of building resilient and forward-thinking teams.
How can People Analytics play a pivotal role in shaping this transformation, helping businesses not only adapt but also lead the way toward a more agile and sustainable future?
At the 7th PAForum, join industry leaders and experts as they explore the power of data-driven insights to transform workforce strategies. Learn how to harness People Analytics to drive innovation, foster resilience, and ensure long-term success in an ever-evolving world.
Don’t miss this opportunity to stay at the forefront of workforce transformation. Join us at the Crowne Plaza RDC to discover how People Analytics can help you build a more resilient and future-ready workforce.
transform work.
build resilience.
our speakers
Dr. Solange Charas
Board Director, Professor of Practice, CEO
- EZRA, Columbia University, HCMoneyball
Dr. Amit Mohindra
Founder and CEO
- People Analytics Success
Dr. Ulas Ozcan
Founder and CEO
- FlowQ
Abdullah Alyhayan
People Analytics Director
- Telecom Industry
Dr. Anthony Hesketh
Associate Professor
- Lancaster University
David Simmonds
Chairman
- HCM Metrics, HR Analytics Group
agenda
wed. nov. 27
KSA GMT +3
agenda
10:00 - 10:15
welcome drink + networking
10:15 - 10:20
opening note
keynote sessions
10:20 - 10:50
Dr. Amit Mohindra, Founder and CEO - People Analytics Success
People Analytics and HR Can Accelerate Organizations’ Adoption of AI
GenAI promises significant productivity gains, but adoption challenges remain. HR plays a key role in driving AI integration, shaping leadership, culture, and learning. People Analytics empowers HR to unlock AI’s potential and provide a competitive advantage.
10:55 - 11:25
Dr. Anthony Hesketh, Associate Professor - Lancaster University
Know Your Analytical Self
In the ancient Greek Temple of Apollo, the 147 Delphic maxims offer timeless wisdom for today’s business leaders, especially in HR analytics. During the session, we'll delve into the three key maxims, starting with "Know Thyself." Discover how organizations can truly understand their data, analyze their capabilities and limitations, and navigate the complexities of executive politics in the analytics landscape.
11:30 - 12:00
David Simmonds, Chairman - HCM Metrics, HR Analytics Group
People Analytics, HR Transformation, and International Standards
With HR evolving, data-driven decisions are crucial. This session will explore how analytics enhances HR effectiveness, aligns with organizational goals, and drives HR transformation. Explore key trends, technologies, and standards like ISO 30414, and gain actionable insights, followed by an interactive Q&A.
12:00 - 12:20
coffee break
12:30 - 1:00
Dr. Solange Charas, Board Director, Professor of Practice, CEO - EZRA, Columbia University, HCMoneyball
From Qualitative to Quantitative: Measuring the Economic Impact of Human Capital Investments
Want to learn how to transform human capital management into a data-driven discipline? In this session, we will explore how to use people analytics to measure ROI, link workforce metrics to financial performance, and build cohesive narratives around investments. We’ll also discuss emerging standards like ESRS and SEC disclosures to enhance transparency in human capital outcomes, empowering HR leaders to effectively convey the economic value of their programs to investors and boards.
1:05 - 1:35
Abdullah Alyhayan, People Analytics Director - Telecom Industry
Applications of LLM and ML in HR
In this session, we will explore real-life use cases and practical examples of how People Analytics, powered by LLM and ML, has been implemented effectively within one of the leading companies in Saudi Arabia, driving workforce transformation and business success.
1:40 - 2:10
Dr. Ulas Ozcan, Founder and CEO - FlowQ
Art and Science of Human Analytics and Predictive Success
In a data-driven world, balancing the art of talent experience with the science of predictive modeling is crucial. Dr. Ulas Ozcan will explore how tools like AI and psychometrics can enhance talent assessment, while highlighting common pitfalls in predictive modeling. This session will emphasize how human insight complements data analytics, ensuring models are both accurate and aligned with real human behavior.
2:15 - 2:50
PAAward Ceremony
Honoring and Commending Outstanding Achievements in the PA Field within the Saudi Business Landscape
2:50 - 2:55
closing note
lunch + networking | Connect with Industry Leaders and Experts
2:55
about
Maven Insights is a renowned management consulting firm with decades of combined expertise in developing capabilities for growing and retaining a loyal customer base.
Our management team have extensive experience working with and delivering value to large organizations across various sectors.
During the 7th edition of its PAForums, Maven Insights proudly revealed the inauguration of the groundbreaking People Analytics Award (PAAward) for Saudi Companies, setting the benchmark for excellence and international recognition in the realm of People Analytics.
over the years
